Continuing with the third part of the front office audit series (please see part 1 and part 2), I'll examine the last three components and offer some suggestions on how to turn the franchise around.
5) If you are going to the free agent market then look for low-priced underrated players.
Colangelo has actually done a pretty good job on this one historically. The Raptors have signed Jose Calderon (Rob Babcock's work, actually), Anthony Parker, Jorge Garbojosa, and Linas Kleiza (all at cheap salaries) from Europe. David Berri, founder of the Wages of Wins Network and creator of the Wins Produced metric, called it Colangelo's "third way" (in addition to drafting and NBA free agents/trades). He also found the undrafted, cheap, and very productive Jamario Moon. He recently re-signed Amir Johnson to a reasonable contract. But at the same time, Colangelo has also signed Hedo Turkoglu to a terrible free agent deal, given Bargnani a ridiculously huge (and long) extension, traded for the Player Formerly Known as Jermaine O'Neal, and actually gave Jason Kapono a positive amount of money in his contract (rather than asking Kapono to pay him to stay on the team, which is what he'd have done if this was a rational world). So he's done very well on the "small" deals, but very poorly on the "big" deals. In this case, the good outweighs the bad, but the bad has been so bad that I can only give him partial marks on this one.
6) For the playoffs it is more important to have stars than average players. If given the opportunity trade for stars even if it means losing a few slightly above average players.
Playoffs? You're talking about playoffs?!?!? [that's the first and probably the only time I will reference North American Football on this blog] Well, in terms of stars, the Raptors haven't had much luck. Damon Stoudemire and Vince Carter asked to be traded. Tracy McGrady, Shawn Marion, and Chris Bosh left as free agents. Good players like Jerome Williams and Marcus Camby were stupidly traded away. Older but good players like Hakeem Olajuwon, Charles Oakley, and Mark Jackson faded and were either traded away or decided to retire. The Raptors have failed in this area completely.
7) Target good big men (Power Forwards – Centers) and ball handlers (Point Guards).
The Raptors have targeted big men in draft after draft - but other than Bosh, their decisions have been terribly poor. They have had good point guards fall into their hands, only to watch them struggle with injuries (Alvin Williams, Calderon) or suffer from age-related decline (Mark Jackson). In one instance, Colangelo actually traded a big (Charlie Villanueva) for a small (T.J. Ford), something that is a "no-no" according to traditional basketball wisdom; given that Ford was productive and Villanueva was not, it was actually a good move. I'm going to give them an A for effort, but an F for their execution.
Summary:
Five failures and two partial marks out of seven
Verdict:
Do not pass go, do not collect $200.
Future Direction?
Let me start by stating the obvious: hire a GM who knows what they're doing (allow me to suggest a Mr. Galletti). That means that the Raptors should not renew Colangelo's contract once it expires at the end of this season (or fire him sometime during the season), even though they are probably going to ignore that advice.
The next step is figuring out which contracts the Raptors should keep on the books. Most of the players on the team are signed to relatively cheap contracts, but Calderon, Bargnani, and Barbosa have the biggest deals. Bargnani needs to be traded. Barbosa is overvalued and it shouldn't be hard to trade him to a contender or pseudo-contender. Calderon is the interesting case. His history suggests that he is a good player, but he has been declining, his recent play has been poor, and his contract is pretty hefty. I'd keep him for one more season and see how he fares; if he does poorly, he'd be gone before the start of next season. In each of these cases, I would only make trades that would net me at least one (hopefully more) of the following: young players on rookie contracts, players with expiring deals, stars/superstar players (determined by Wins Produced), and draft picks.
The next issue is the Bosh trade exception: it needs to be used. If I had to include it in a package with one of the above players, I would. But preferably I'd used it to acquire a superstar player. I'd go after every star/superstar that I could get (your Wades, Lebrons, Howards, Durants, Rondos and Pauls) but most of those players aren't on the market, so I'd target up-and-coming stars like Westbrook, Noah, Batum, Love, and the like. I'd also look at non-star players if I couldn't do any better.
Once that was done, I'd have a cheap, young, and better team. I'd make sure to continue to flip scorers for draft picks and to use WS40 to determine which players I should draft (or I could just ask Mr. Galletti). The only time I would trade away draft picks is if I could obtain a superstar calibre player in return.
Of the cheaper players on the roster, I'd trade away DeRozan after this season if he maintains his current trajectory. I'd try to include Marcus Banks in deals, but if I couldn't find a use for him I'd be fine with letting his contract come off the books. I'd resign Reggie Evans and Joey Dorsey to really cheap contracts as long as they produce like they have in the past, but I'd avoid long-term deals. Julian Wright and Sonny Weems are quite replaceable, so I'd probably shop around for better players on the free agent market, or use the "third way" and find hidden gems in Europe.
I guarantee that this plan would have better success than whatever Colangelo is doing right now. Such a plan would likely net a playoff berth in the next two seasons, followed by advancing to the second round in the following two years after that. And if the Raptors hired either Arturo, myself, or any of the other Wages of Wins Network analysts, I doubt that they would regret it.
- Devin
Summary:
Five failures and two partial marks out of seven
Verdict:
Do not pass go, do not collect $200.
Future Direction?
Let me start by stating the obvious: hire a GM who knows what they're doing (allow me to suggest a Mr. Galletti). That means that the Raptors should not renew Colangelo's contract once it expires at the end of this season (or fire him sometime during the season), even though they are probably going to ignore that advice.
The next step is figuring out which contracts the Raptors should keep on the books. Most of the players on the team are signed to relatively cheap contracts, but Calderon, Bargnani, and Barbosa have the biggest deals. Bargnani needs to be traded. Barbosa is overvalued and it shouldn't be hard to trade him to a contender or pseudo-contender. Calderon is the interesting case. His history suggests that he is a good player, but he has been declining, his recent play has been poor, and his contract is pretty hefty. I'd keep him for one more season and see how he fares; if he does poorly, he'd be gone before the start of next season. In each of these cases, I would only make trades that would net me at least one (hopefully more) of the following: young players on rookie contracts, players with expiring deals, stars/superstar players (determined by Wins Produced), and draft picks.
The next issue is the Bosh trade exception: it needs to be used. If I had to include it in a package with one of the above players, I would. But preferably I'd used it to acquire a superstar player. I'd go after every star/superstar that I could get (your Wades, Lebrons, Howards, Durants, Rondos and Pauls) but most of those players aren't on the market, so I'd target up-and-coming stars like Westbrook, Noah, Batum, Love, and the like. I'd also look at non-star players if I couldn't do any better.
Once that was done, I'd have a cheap, young, and better team. I'd make sure to continue to flip scorers for draft picks and to use WS40 to determine which players I should draft (or I could just ask Mr. Galletti). The only time I would trade away draft picks is if I could obtain a superstar calibre player in return.
Of the cheaper players on the roster, I'd trade away DeRozan after this season if he maintains his current trajectory. I'd try to include Marcus Banks in deals, but if I couldn't find a use for him I'd be fine with letting his contract come off the books. I'd resign Reggie Evans and Joey Dorsey to really cheap contracts as long as they produce like they have in the past, but I'd avoid long-term deals. Julian Wright and Sonny Weems are quite replaceable, so I'd probably shop around for better players on the free agent market, or use the "third way" and find hidden gems in Europe.
I guarantee that this plan would have better success than whatever Colangelo is doing right now. Such a plan would likely net a playoff berth in the next two seasons, followed by advancing to the second round in the following two years after that. And if the Raptors hired either Arturo, myself, or any of the other Wages of Wins Network analysts, I doubt that they would regret it.
- Devin

